PLAY HARD, GEAR FRESH.
PLAY HARD, SMELLS GONE✳EVERY PIECE OF GEAR HAS ITS SPRAY.
Afterplay 50ml spray bottles on a wet football pitch beside a football
STAY FRESH. PLAY HARD. AFTERPLAY.

AFTERPLAY.
PLAY HARD,
GEAR FRESH.

Sports hygiene for athletes and teen players, powered by a natural New Zealand tea tree extract.
Leave it all on the pitch. Not in your kit bag.

SHOP AFTERPLAY
KILLS THE STINK, NOT THE VIBE.
01 / THE NEXT LEVEL
POWERED BY TEA TREE KILLS ODOUR AT SOURCE NO MASKING, NO COVER-UPS SAFE FOR RUBBER & FABRIC
THE STARTING LINE-UP

FRESHNESS. IN YOUR CORNER.

MEET YOUR MATCH
AFTERPLAY GEAR · BUILT FOR ATHLETES. MADE FOR EVERY GAME.

From weekend warriors to elite athletes who train hard, play harder and push their limits, AFTERPLAY GEAR delivers powerful odour control for the equipment that works as hard as you do.

Boots, shoes, pads, gloves, helmets and kit bags — across every sport, every training session and every level of play.

The only exception? Grips and handles. Leave those to AFTERPLAY PRO — our specialist performance grip care range.

ONE FOR EACH KIT BAGMultisport Player — 3 × 50ML SPRAYS with black labels
3 × 50ML SPRAYS

MULTISPORT PLAYERGEAR

NZ$39.95

AFTERPLAY GEAR — 3 PACK (3 × 50 mL) PLAY HARD. GEAR FRESH. Your gear works hard. Don’t let it smell like it. Three bottles of AFTERPLAY GEAR odour control spray, designed to refresh the sports gear you can’t throw in the wash. Powered by natural New Zealand tea tree extract, AFTERPLAY GEAR tackles unwanted odours at the source instead of simply masking them. Perfect for shoes, helmets, gloves, pads, gym bags and everyday athletic equipment. Three bottles. One for the kit bag. One for home. One for wherever you play. AFTERPLAY GEAR. CLEAN. REFRESH. PERFORM.

  • Natural New Zealand tea tree extract
  • Kills odour at the source, never masks it
  • Safe on rubber, fabric and synthetic gear
  • Everything but grips & handles — that’s Pro’s job
  • Made for multi-sport athletes and busy teen players
  • Three bottles — one for each kit bag
NO MASKING. NO COVER-UPS.

HOW IT
WORKS.

Sweat itself doesn’t smell. It’s the bacteria feeding on the damp your kit never fully dries out of. AFTERPLAY is built around one idea — kill the bacteria and the smell never turns up.

POWERED BY TEA TREE

Natural tea tree oil has been studied for decades for its antibacterial and antifungal properties. It works on the microbes behind the smell, not just the smell itself.

DESTROYS ODOUR, DOESN’T MASK IT

No perfume, no cover-up. AFTERPLAY goes for the odour-causing bacteria at the source, so your gear comes back smelling like nothing rather than something else.

PREVENTS THE BUILD-UP

Used after every session, it keeps bacteria and trapped moisture from turning into that lingering smell — so gear stays fresher for longer between washes.

THE ACTIVE

NEW ZEALAND
TEA TREE.

The whole range hangs off one ingredient: a tea tree extract from New Zealand. It’s the same plant that’s been studied for decades for what it does to bacteria and fungi — the two things that turn sweat into smell.

NATURAL EXTRACT

Distilled from the leaves of the tea tree rather than synthesised in a tank. One plant, doing one job — keeping gear honest without harsh chemicals.

ANTIBACTERIAL

Studied for decades against the bacteria that set up in damp kit and break sweat down into smell. It works on the cause, not the symptom.

ANTIFUNGAL

The same extract is known for holding mould and mildew in check — which is why a bag left shut for a week comes out smelling sour.

ODOUR, NOT MASKED

No perfume layer laid over the top. Once the microbes are gone, there is simply nothing left to smell.

SAFE FOR RUBBER.

Rubber is in more of your gear than you’d think — soles, mats, straps and seals. The tea tree extract is safe on rubber, so it won’t dry it out, soften it or leave it tacky. Spray it on and let it air dry. Rubber grips and handles are the one exception — leave those to AFTERPLAY PRO.

  • Boot & trainer soles
  • Studs & sole plates
  • Yoga & gym mats
  • Resistance bands
  • Goggle straps
  • Wetsuit seams
  • Helmet padding
  • Wrist & fitness bands
  • Bottle seals & gaskets
SUMMER SEASON IS HERE · CRICKET · TENNIS · EVERY SPORT

SPORTS ODOUR CONTROL
FOR YOUR GAME.

Summer cricket and tennis season means hot days, sweaty pads and shoes that never quite dry. Whatever you play, AFTERPLAY GEAR kills bad smells in the gear that can’t go in the wash — shoes, boots, pads, gloves, helmets and kit bags.

  • CRICKET
  • TENNIS
  • GOLF
  • GYM
  • BASKETBALL
  • PICKLEBALL
  • SQUASH
  • LACROSSE
  • RUGBY
  • FOOTBALL
THE LIST

GEAR THAT CAN’T
GO IN THE WASH.

FIND YOUR POST-GAME PAIR
A footballer spraying the inside of her boot with an Afterplay spray bottle

TEAM SPORTS

  • Pads & gloves
  • Helmets & headgear
  • Shin guards
  • Team & kit bags

FOOTWEAR & BAGS

  • Boots, cleats & trainers
  • Gym & sports bags
  • Yoga mats
  • Boot bags

PROTECTIVE GEAR

  • Boxing gloves & wraps
  • Sparring & martial arts pads
  • Hockey pads

OUTDOOR & ADVENTURE

  • Sleeping bags & tents
  • Backpacks
  • Tramping boots
  • Cycling helmets

Sweat itself doesn’t smell. It’s bacteria feeding on damp kit that never gets a proper wash. Spray thoroughly, let it dry, and test on a small hidden area first.

“The more you sweat in practice, the less you bleed in battle.”

AFTERPLAY GEAR

MORE THAN FRESH GEAR.
SMARTER PROTECTION.

Warm, sweaty sports equipment creates the perfect breeding ground for bacteria and fungi — including microbes associated with athlete’s foot, ringworm, sports acne and pitted keratolysis.

AFTERPLAY GEAR is designed to go beyond masking odours, targeting microbial build-up at its source to help maintain cleaner, fresher equipment.

From boots and gloves to protective pads and shared sporting gear, AFTERPLAY GEAR supports better equipment hygiene between training sessions, matches and players.

Because taking care of your gear is part of taking care of your game.

NO FUSS. JUST FRESH.

PLAY HARD. GEAR FRESH.

01

GIVE IT EVERYTHING.

The last rep. The winning goal. The extra mile. Go all in — that's what your kit is for.

02

SPRAY THE DAY AWAY.

Give your kit a fresh start after every session. A little care goes a long way.

03

READY FOR ROUND TWO.

Pack up. Reset. Go again. Make AFTERPLAY part of your routine, wherever your game takes you.

GEAR ADVISOR

WHICH AFTERPLAY DO I NEED?

Describe your gear and its surface — e.g. “leather cricket batting gloves with foam padding” or “rubber golf club grips”.

AI-powered guidance. Always patch test on delicate surfaces.

SIX CORE BRAND VALUES

WHAT WE
STAND FOR.

Six values sit behind every bottle we make — what we build for, and what we won’t.

01

PERFORMANCE FIRST

Everything we do supports the athlete, their equipment and their next performance. Great gear deserves great care.

BRAND BELIEFPerformance doesn’t stop when the game ends.

02

PROTECT WHAT PERFORMS

Sports equipment is an investment. We believe in extending its life, protecting its materials and keeping it ready for action.

BRAND BELIEFRespect your gear. Respect your game.

03

NATURALLY POWERFUL

Harnessing New Zealand botanical ingredients to deliver effective, purposeful sports-care solutions without unnecessary complexity.

BRAND BELIEFNature meets performance.

04

NO COMPROMISE

We believe products should solve real problems, not disguise them. Functional, effective solutions backed by evidence rather than marketing hype.

BRAND BELIEFResults over promises.

05

SIMPLICITY IN ACTION

Athletes have better things to do than complicated cleaning routines. Our products are designed to be fast, convenient and easy to use.

BRAND BELIEFLess fuss. More play.

06

FOR THE LOVE OF SPORT

From weekend players to elite competitors, we celebrate the effort, commitment, sweat and enjoyment that make sport worthwhile.

BRAND BELIEFPlay hard. Keep playing.

FOR THE LOVE OF THE GAME

ALL THE GRIT.
NONE OF THE STINK.

We’re here for the muddy boots. The early starts. The training sessions that turn into something more.

AFTERPLAY is a fresh approach to your post-game routine. Kit care that takes the smell out at the source — New Zealand tea tree doing the work so you don’t have to think about it. Because what happens after the game matters, too.

FIND YOUR POST-GAME PAIR
AFTERPLAY PRO

GRIPS &
HANDLES.

Everything to do with grips and handles lives here. Afterplay Pro is the only AFTERPLAY product made for them.

AFTERPLAY PRO · GRIPS & HANDLES ONLY

The only AFTERPLAY product made for rubber grips and handles. AFTERPLAY GEAR isn’t made for them — Pro is.

BUILT FOR GRIPSAfterplay Pro — 50ML SPRAY
50ML SPRAY

AFTERPLAY PRO

Performance Grip Care

COMING SOON

The only AFTERPLAY spray made for grips and handles — the padding and wrapped gear that can’t be soaked, scrubbed or put through a wash. AFTERPLAY GEAR leaves them to Pro.

  • The only one made for grips & handles
  • Natural plant-based extract
  • Kills odour at the source, never masks it
  • Safe on rubber, latex and synthetic grips
  • Made for club grips, pads, gloves, mats and bands
THE GRIP SPOTLIGHT

CRICKET HANDLES.
GOLF CLUBS.

No piece of gear takes more sweat than a grip. Cricket bat handles and golf club grips are wrapped in rubber, worked by hand all game and never, ever washed — so the smell moves in and stays. Here’s what Afterplay Pro — the only spray in the range made for this gear — does for each.

Close-up of a cricket bat handle with a rubber grip beside a golf club grip
A golfer spraying the rubber grip of a golf club with an Afterplay Handle & Grips bottle

CRICKET BAT HANDLES

  • CANE & RUBBER HANDLESA cricket bat handle is layers of cane and cork wrapped in a rubber grip tube. It soaks up sweat and season after season of play — and it can never go in the wash.
  • WHERE THE SMELL SETTLESSweat works down under the wrap where no cloth reaches, and the rubber holds the smell for good. A spray that mists through is the only clean the handle gets.
  • AFTER EVERY SESSIONMist the handle end thoroughly, let it air dry overnight, and it goes back in the bag fresh rather than feral.

GOLF CLUB GRIPS

  • RUBBER COMPOUND GRIPSGolf grips are natural rubber compounds, synthetic EPDM or injected SEBS-based TPEs — the kind of materials harsh cleaners quietly eat away at.
  • GLUED & TAPED ONGrips are fixed to steel or graphite shafts with rubber solvents or double-sided tape. Strong cleaners soften that bond and can work a grip loose.
  • TACKY WHEN FRESHA clean grip keeps its tack, so your hands stay quiet through the swing. Mist it on, let it air dry, and test a small hidden area first.
SPRAY THE GRIP
SPECIALIST SPRAY

HANDLE
& GRIPS.

Handles, grips and padding are the hardest things in the kit bag to clean. They can’t be soaked, scrubbed or put through a wash — and they’re made of rubber, foam and latex, the very materials harsh cleaners quietly eat away at. Afterplay Pro is the only spray in the AFTERPLAY range made for this gear: mist it on, let it air dry. AFTERPLAY GEAR isn’t made for them — Pro is.

STRIKING & CLUB GRIPS

  • GOLF CLUB GRIPSNatural rubber compounds, synthetic EPDM or injected SEBS-based TPE, glued onto steel or graphite shafts with rubber solvents or double-sided tape — sensitive to harsh cleaners.
  • BASEBALL & SOFTBALL BATSHandle wraps in vulcanised synthetic rubber, polyurethane foam or vulcanised polymer wraps, built to absorb high-impact vibration.
  • FIELD HOCKEY & HURLING STICKSGrips wrapped in synthetic rubber or perforated TPE tape, designed to hold their tackiness when wet.
  • RACKET HANDLESMoulded polyurethane or soft synthetic rubber base grips on tennis, squash and badminton handles, usually under a soft elastomer overgrip.

PROTECTIVE WEAR & PADDING

  • GOALKEEPER & RECEIVER GLOVESLatex rubber foam palms for maximum friction on the catch — latex foam breaks down fast around alcohol, strong sanitizers and UV light.
  • PADS, SHIN GUARDS & HEADGEARNeoprene and closed-cell EPDM foam in rugby, hockey and martial arts protection, plus the elastic straps that hold it on.

TRAINING & SURFACE EQUIPMENT

  • YOGA & EXERCISE MATSNatural tree rubber, NBR nitrile or TPE — the surfaces that go slippery once sweat and detergent build up.
  • RESISTANCE BANDS & LOOPSNatural latex or synthetic rubber, which lose elasticity and crack when they meet oil-based cleaners or solvents.
  • PLATES & DUMBBELL COATINGSHeavy-duty vulcanised rubber on bumper plates and weight heads, taking the impact and protecting gym floors.

What wrecks this gear is rubber solvents, alcohol-heavy sanitizers and oil-based sprays — they soften the glue holding a club grip on its shaft, chalk out a latex glove palm and leave bands and mats cracking. The extract at the heart of AFTERPLAY is safe for rubber, so grips, pads, gloves, mats and bands can be sprayed and left to air dry. Test a small hidden area first.

GRIP QUESTIONS.

HANDLED.
ANSWERED.

The two pieces of gear people ask about most: a cricket bat handle and a set of golf club grips. Both are rubber, both get soaked in sweat, and neither can be washed. Here’s what to actually do with them.

Do I have to take the grip off a cricket bat handle?

No — and that’s the whole point. The sweat that causes the smell works its way down under the rubber wrap, into the cane and cork, where no cloth can reach. Pulling the grip off would mean re-gripping the bat. A fine mist soaks through the wrap and works on the odour-causing bacteria underneath, so the handle gets clean without coming apart.

Will it soften a golf grip or work it loose off the shaft?

No. What loosens a grip is the harsh stuff — rubber solvents, alcohol-heavy sanitizers and oil-based cleaners, which attack the solvent bond or the double-sided tape holding a grip on its shaft. The extract at the heart of Afterplay is safe for rubber, so it won’t dry the grip out, swell it or lift the bond. Mist it, leave it to air dry, and test a small hidden area first.

How often should I spray a bat handle or a set of grips?

A cricket handle after every session is the sweet spot — that’s where the sweat is heaviest and the wrap never comes off. Golf grips are lighter work: after a hot round, or a couple of times a week through a stretch of play, keeps them fresh and tacky.

How long before it can go back in the bag?

Let it air dry first. A grip packed away wet just moves the damp into the bag, which is where the smell came from in the first place. Golf grips are usually dry in the time it takes to pack the bag; a bat handle is better left out of its cover overnight.

Will it leave the handle or the grip slippery?

Not once it’s dry. It’s a mist, not an oil — no silicone or conditioning film is left behind to make a handle slick. Don’t spray a grip you’re about to play with; give it time to dry and the tack comes back.

Can I just wipe it down or soak the handle instead?

Wiping only reaches the outside of the wrap, and soaking is what ruins a handle — water swells the cane and lifts the wrap away from the cane and cork underneath. Spray lightly and often rather than drenching it, and let the extract do the work below the surface.

It’s a new bat or a fresh set of grips — when do I start?

From the first session. The smell isn’t something that suddenly appears — it builds from the sweat the first game leaves in the wrap. Spraying after every use from day one is what keeps a handle from ever getting there.

My bat handle already smells. Can it still be saved?

Usually, yes. It works on the bacteria causing the smell rather than covering the smell up, so a handle that’s gone musty will normally improve over a few sessions of spray and air dry. A wrap that’s been soaked through for years may never come back fully — either way, this is what stops it getting worse.

THE GRIP RITUAL.

  • 01
    MIST THE HANDLE.

    Mist the grip until the surface is evenly damp — not soaked. A fine mist is what works its way through the wrap.

  • 02
    LET IT DRY.

    Air dry it, overnight if you can for a bat handle. A handle packed away wet is where the smell started.

  • 03
    DO IT EVERY TIME.

    Spray straight after the session, before the gear goes back in the bag. Regular is what keeps a handle fresh.

As with any new spray, test a small hidden area of the grip first and let it dry fully before you play.

SPRAY THE GRIP
GOOD QUESTIONS.

LET’S CLEAR
THINGS UP.

What’s in afterplay?

A New Zealand tea tree extract, mixed to be sprayed straight onto gear. It’s naturally antibacterial and antifungal, so it works on the microbes that cause the smell rather than covering the smell up. Final ingredient directions will be confirmed before launch.

How does it actually get rid of the smell?

It goes for the cause, not the symptom. Odour shows up when bacteria break down the sweat left in damp kit. The tea tree at the heart of AFTERPLAY works on those bacteria, so the smell isn’t covered up — it’s removed at the source.

Is it safe on rubber?

Yes. The tea tree extract is safe for rubber, so bat grips, boot soles, mats and straps are all fine. As with any new spray, test a small hidden area first and let it dry properly.

Why a spray just for handles and grips?

Because that gear can’t be washed. Club grips are glued onto shafts, glove palms are latex foam, and mats and bands crack when oil-based cleaners get into them. Afterplay Pro is an extract spray for exactly those materials — mist it on, let it air dry, and test a small hidden area first.

How do I use afterplay?

The range is designed around a simple post-training routine. Spray thoroughly, let the gear dry properly, and test on a small hidden area first. Always follow the final directions on each product label.

Can I order yet?

Yes — the Afterplay Double and the Multisport Player are in the shop now. Add them to your bag and check out securely through Shopify. Afterplay Pro is still coming soon.

How much is shipping?

Shipping anywhere in New Zealand is a flat NZ$7.95, added at checkout.

What's your returns policy?

We accept returns for faulty items only. If something arrives faulty, email us at Purepackpartners@gmail.com with your order number and a photo and we'll sort it out.

How do I contact you?

Email Purepackpartners@gmail.com — we're happy to help with orders, gear questions or club enquiries.